Privacy Policy

Last updated: January 2026

Welcome to aicpa-eca.org (the "Site"). This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, which provides reviews and comparisons of the top 50 betting sites in the UK. We are an affiliate website and do not operate any gambling services ourselves. By using the Site, you agree to the practices described in this policy.

1. Information We Collect

We may collect the following types of information:

• Contact details: such as your name and email address, if you contact us or subscribe to our communications.
• Technical data: including your IP address, browser type, device information, and operating system.
• Cookie data: identifiers stored on your device via cookies and similar technologies (see Section 3).
• Usage data: pages visited, time spent on pages, referral sources, and interaction with affiliate links.

We do not knowingly collect data from individuals under 18 years of age.

2. How We Use Information

We use the information we collect to:

• Analyse site traffic and user behaviour through web analytics tools.
• Operate affiliate tracking so we can attribute referrals to third-party betting operators and receive commissions.
• Improve, maintain, and personalise the content and performance of the Site.
• Respond to enquiries and provide customer support.
• Comply with legal and regulatory obligations.

Our lawful bases for processing under UK GDPR include legitimate interests (analytics, site improvement, affiliate operations) and, where required, your consent.

3. Cookie Policy

We use the following types of cookies:

• Essential cookies: required for the basic functioning of the Site.
• Analytics cookies: help us understand how visitors use the Site (e.g., Google Analytics).
• Affiliate/tracking cookies: used to track clicks on links to third-party betting sites so commissions can be attributed correctly.
• Preference cookies: remember your settings and choices.

Opt-out options: You can manage or disable cookies at any time through your browser settings, or via our cookie consent banner when you first visit the Site. Please note that disabling certain cookies may affect site functionality. You may also opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

4. Third-Party Links

The Site contains links to third-party casino and betting operators with whom we have affiliate relationships. When you click these links, you will be directed to websites operated by those third parties. We do not control, and are not responsible for, the privacy practices, content, or security of any third-party website. We encourage you to review the privacy policy of any external site before providing personal information. Any gambling activity you undertake is governed by the terms and privacy policies of the relevant operator, which should be licensed by the UK Gambling Commission.

5. Your Rights

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate or incomplete data.
• Request erasure of your personal data ("right to be forgotten").
• Restrict or object to the processing of your data.
• Data portability, where applicable.
• Withdraw consent at any time, where processing is based on consent.
• Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

EU residents are afforded equivalent rights under the EU GDPR. US residents (where applicable) may exercise rights under relevant state laws such as the CCPA/CPRA, including the right to know, delete, and opt out of the sale or sharing of personal information. We do not sell your personal data.

To exercise any of these rights, please contact us using the details in Section 7.

6. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this policy, including legal, accounting, or reporting requirements. Analytics and cookie data is typically retained for up to 26 months, after which it is anonymised or deleted. Contact enquiries are retained for no longer than 12 months unless a longer retention period is required by law.

7. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your data protection rights, or have concerns about how your data is handled, please contact us at:

Email: privacy@aicpa-eca.org

We aim to respond to all legitimate requests within one month, in accordance with UK GDPR requirements.